Well that’s a very good question.
Not a title I am particularly fond of but it does seem to sum up
what I do most accurately.
(albeit sounding rather protentious)
The closest role, to what I do, would be that of an executive producer.
Someone who provides a ton of production experience and can guide
and help a production, from an idea to conclusion of a successful and entertaing production.
Well yes, I can do that and I do, but it only really covers a small portion of the areas I help in.
I provide practical advice on a one to one basis, on everything from developing an idea to planning a shoot and shooting itself, in terms of camera, sound and lighting.
I provide post-production advice including approach, organisation, storytelling, structure and pacing of picture & sound and finishing.
As well as production problem solving such as;
'how do I maximise the footage I get, when I am working alone and already acting as an idea developer, script writer, production planner, filmmaker, presenter, videographer and editor?'
Most importantly I provide encouragement and guidance that has been gained from decades of practical experience...much in the way a sports coach would, hence the title.
Beyond that I provide practical help with the content and the analysis
of the results.
Many areas that come under the dreaded ‘administration’ banner.
Such as finding and dealing with sposors and affiliates. Helping with the upkeep and maintenance of a channel, so you reach as many people as possible.
Most of which an executive producer wouldn’t or couldn’t help with.
Production Coaching
What the hell’s a production coach?
Help you analyse and identify problems with your current production processes.
Analyse and translate key pieces of advice into actionable ideas you can understand.
Create effective strategies to address problems and improve your channel and video making.
Communicate a plan of action with you using presentations and reports.
Track progress by analysing data and conducting regular check-ins with you.
Present the impact of my work, to you, at the end of the project.
(or at regular intervals if it’s an ongoing project).
What I do...
Janet Briggs, Content Creator.
Pre-Production
I help Jan sift through the myriad of ideas she has and help her develop the most entertaining ones into great content.
Production
I provide practical advice on how to maximise the time shooting and get a greater amount of usable footage.
Post
I advised Janet on a more pragmatic approach to the editing of longer YouTube videos which was more fun and yielded more pleasing results in a shorter period of time.
Release
I keep an eye on her uploads and liase with sponsors to maximise the partnership.
Janet and I, have an on going relationship via emails and phone calls regarding her YouTube channel and social media uploads.
Some of the people and how I heped them...
Tom Adams, Content Creator.
Pre-Production
I work with Tom to maximise the impact and of his diverse ideas.
Production
I provide practical advice on how to get high quality footage in the ackward filming situations he likes to put himself in.
Post
I advised Tom on techniques and his approach to editing his videos which he himself said;
'using your approach to editing, I think my videos are not only better than before but I get them cut quicker and just like you said, it leaves me more 'thinking time'. Thanks'
Release
I watch the response to Tom's videos and suggestions about titles an descriptions, without, as Tom put it resorting to click baity tactics.
Tom and I have a long standing partnership with me acting as his main source of advice in his channels upkeep.
To share with you bespoke, tailored advice based on your needs, gathered from working over 40 years in the film & television industry.
Advice that you can put into practice and reap the rewards from immeadiately.
Advice that, over time, will save you time and money, help generate better footage.
My aim
Channel (Branding)
Growth
Reach
Affiliations
Sponsorships
Production
Cinematography
Cameras
Microphones
Battery Systems
Presentation techniques
Production Advice
Solo Presentation
Presentation techniques
Release
Upload scheduling
Analytics analysis
Affiliate & Sponsor feedback
Comment filtering
Pre-Production
Ideas
Storytelling
Sounding board
Scripting
Development
Production Advice
Potential legal Issues
Potential Pit Falls
Post-Production
Editing
Track Laying
Mixing
Music
Grading (Colour)
Formatting (YT, TikTok etc)